Sinica Podcast | As we all know, there are roughly 1.4 billion people in China. About 1.1 billion of them were online as of the end of last year, 2023. Around 75%, or roughly 816 million, watch livestreams, tuning in to follow others’ daily lives, rants, personal stories, or increasingly, sales pitches. Almost 600 million people in China regularly watch e-commerce livestreams, according to CNNIC, the China Internet Network Information Center. In this episode, host Kaiser Kuo is joined by Bryce Whitwam. Currently a doctoral student at Syracuse, for part of his research, he conducted interviews with 25 Chinese e-commerce livestream shoppers across all sorts of different socioeconomic strata, and he has gleaned great insights into this trend.
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